Recently in a press conference on June 6, RJ Reynolds announced a new e-cigarette, the VUSE. In addition to the VUSE, they also unveiled an eco-friendly recycling program for used batteries and empty cartridges.
RY Reynolds says that at no charge they will take back the used lithium ion batteries and cartridges from the VUSE e-cigarettes as well as competitor’s products.
Reynolds is partnered with a third party electronics recycling company to dispose of the waste responsibly.
To use the program, customers sign up on the VUSE website, VUSEvapor.com/recycling, (which as of today isn’t active), and every month they will receive a prepaid shipping envelope for shipping cartridges and batteries back to the company.
This is important because lithium ion batteries can be harmful to the environment, and other e-cigarette companies have no plans in place to take care of them. If not properly disposed of the metals could seep into and contaminate waterways.
RJ Reynolds is definitely making quite the entrance into the electronic cigarette industry with its new Vuse brand. Though they are a little late to the game compared to its competitors, they’re certainly going to gain traction with their hassle free opportunity to recycle. It is a great way to help our environment, it makes for an even better way to market the brand. heh…