Electronic Cigarette News

British American Tobacco Launches Its Own E-Cigarette

Europe’s largest cigarette company, British American Tobacco (BAT), has launched its own electronic cigarette earlier this week, the Vype. The Vype disposable electronic cigarette is currently only available in the United Kingdom, via a dedicated website, but the company plans to introduce it in retail stores by September and rapidly expand its presence in the e-cigarette market around the world.

vype-red-hardcase_1

On Monday, the cigarette maker confirmed Vype would be available to buy online starting Tuesday. “The e-cigarette is currently available in a disposable format, with plans to supplement the product range with a rechargeable version,” a BAT spokesman said.

“The development of inhaled nicotine products, which includes e-cigarettes, is a natural extension of British American Tobacco’s approach to tobacco harm reduction which has been evolving over a number of years.”

The Vype’s casing looks fantastic and I’m glad to see another tobacco company jump on board. Electronic cigarettes will eventually overrule the traditional tobacco industry.

About the author

Blake Brown

Blake is the owner and creator of the Guide To Vaping blog. He has expressed his passion for the vaping industry through his deeply rooted and highly informative content. Being a writer and content provider for the vaping industry for year's, Blake has also gained experience from working with multiple blogs and well respected companies.

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