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Lorillard Acquires U.K E-Cig Company SKYCIG

Lorillard made its debut into the electronic cigarette industry just over a year ago when they purchased leading U.S. electronic cigarette company Blu Cigs.

Since then, Lorillard continued to sore with profits on the newly acquired Blu and the tobacco giants funding allowed them to once again sink their teeth a little deeper into the niche market by purchasing U.K. e-cig company SKYCIG.

Lorillard had to shell out $135 million to acquire Blu Cigs РSo, this purchase should feel a bit more settling at only $49 million U.S. dollars. The actual deal was 30 million pounds (about $49 million U.S.) upfront, plus another 30 million pounds if the company meets certain financial goals.

Like Blu Cigs being the leading e-cigarette company in the U.S., SKYCIG is one of the leading e-cig companies in Britain.

This leads one to wonder, is this the end of Lorillard’s goal? To purchase a couple leading brands or are they just getting started? – Can we expect them to try to dominate this market as they do with the tobacco market?

What do you think? You comments are welcome.

About the author

Blake Brown

Blake is the owner and creator of the Guide To Vaping blog. He has expressed his passion for the vaping industry through his deeply rooted and highly informative content. Being a writer and content provider for the vaping industry for year's, Blake has also gained experience from working with multiple blogs and well respected companies.

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  • Good sign. I wouldn’t worry about whether someone will dominate the market, it can’t be as bad as what we are used to with $igarette addiction killing 6 million a year. If the Big 3 or Big 5 or however many convert over to e-cig (and retrain all those workers, tobacco farmers etc.) it will solve the #1 health cost crisis of the last two centuries.

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