Electronic Cigarette News
Electronic Cigarette News

Lorillard Rebrands SkyCig As Blu

skycigIn a past news article we informed you of Lorillard’s second and most recent purchase of UK e-cig company, SkyCig. We shared with you that Lorillard paid $49 million dollars to purchase SkyCig, a leading electronic cigarette company in Britain.

Lorillard first purchased Blu Cigs in early 2012, an already leading electronic cigarette company in the industry, and now that Lorillard owns both Blu and SkyCig, they’re now rebranding SkyCig altogether as Blu, making Blu one very large brand. Global dominance maybe?

Lorillard has made an aggressive entry into the electronic cigarette industry, first taking over one brand, then another only to rebrand it, and it leads to me to wonder what company will they sink their teeth into next?

About the author

Blake Brown

Blake is the owner and creator of the Guide To Vaping blog. He has expressed his passion for the vaping industry through his deeply rooted and highly informative content. Being a writer and content provider for the vaping industry for year's, Blake has also gained experience from working with multiple blogs and well respected companies.

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