ALTOONA, Pa. — Electric cigarette company NJOY on Monday announced a distribution partnership with Sheetz Inc., a fast-growing family-owned and -operated convenience restaurant chain. Beginning mid-November 2012, the partnership includes chainwide distribution of NJOY’s newest electronic cigarette, the NJOY Kings, throughout the more than 430 Sheetz retail locations.
“At Sheetz, there is a clear focus on innovation and a commitment to responsibly meeting the needs of the convenience store customer,” said Craig Weiss, CEO of NJOY. “We are excited to partner with Sheetz and look forward to a longstanding and beneficial relationship.”
“As a leading convenience store retail provider, we are constantly seeking to strengthen our business through partnerships with market leaders,“ said Jerry Weger, director of core product sales for Sheetz Inc. “We are proud to bring NJOY and their revolutionary products to our customers. The NJOY Kings represent the future of the electronic cigarette industry, and we are confident our customers will enjoy the new product.”
Founded in 2006, NJOY is market leader in the electronic cigarette category, achieving a 38.5% market share of dollars, according to 2012 Nielsen Scan Track numbers in convenience stores.
“We are thrilled to add Sheetz to the growing number of convenience stores selling the NJOY Kings electronic cigarette to adult smokers,” said Vito Maurici, senior vice president of sales and distribution for NJOY. “NJOY continues to grow our distribution and market share at a rapid rate.”
NJOY Kings will be sold at more than 430 Sheetz convenience stores throughout Pennsylvania, Virginia, Maryland, West Virginia, Ohio and North Carolina.
Sheetz, Inc., established in 1952 in Altoona, Pa., is one of America’s fastest growing family-owned and -operated convenience restaurant chains, with more than $5 billion in annual revenue and more than 15,000 employees.