If you’ve been to a gas station, you’ve probably seen the brand FIN Electronic Cigarettes. They’re making huge way in stores all across the world, but they’re now setting aim for television.
The company FIN Electronic Cigarettes will air a new commercial on television titled “Rewrite The Rules”, which illustrates that electronic cigarettes are acceptable in public places where tobacco cigarettes aren’t; like bars, restaurants and offices.
The campaign targets current adult smokers and is set to run nationally on cable channels including ESPN, Comedy Central, Discovery, FX, History, AMC, Speed, SyFy, TNT, Game Show Network, ReelzChannel, OWN, Velocity, ION Network, Military Channel, among many others. It will also appear online, on networked financial, fashion, sports, fitness and entertainment media websites, plus Facebook, YouTube. Additional support media include radio, magazines and newspaper (with couponing). The media agency is Women’s Marketing, Inc., in Atlanta.
I love when e-cigarettes air on television nationally – no matter the brand. It sparks interest, lets the public know that there is an alternative to smoking, and that these e-cigs are being used and working for many smokers. Outstanding commercial.