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The FDA Regulations and Vape Advertising

West Coast Vape Supply

 

What Vape Stores Are Doing Post FDA Regulations

life after regulationsTo great surprise by many, there are loads of vape store owners planning to make their evacuation right this very minute.  In fact, Cynthia Cabrera of the Cating Group (formerly the Executive Director of SFATA) openly shared in the Life After Regulations Conference & Seminar that she knows many store owners are planning to run their business for the next 2 years while in the midst of creating a “plan b”.  This isn’t any shocking news; store owners are going to gain as much profit within the 2 years as possible, then they’ll use that generated revenue to place into another industry type.  There is no doubt that we’ll lose quite a few of these vape business owners due to the regulations, but at the same time there are still quite a few of them that plan to give the good fight, plan to hang in there even when times get tough, and even though times aren’t nearly as tough as what they could potentially be in 2 years, there are still those that want their business to thrive during, and even after.

So, what are these “2 years” we’re referring to?  Daniel Hall shared a bit of information on the topic to clear things up for store owners:

“August 8th, 2016 is when the “2 year” stretch began.  August 8th, 2018 is the date that the applications must be in or the product will be removed from circulation.  As long as products were on the market before August 8th of this year, they can remain on the market for those magic 2 years without the need for a PMTA application.  There may be a current market freeze on new innovation but there is still plenty of time to sell what you have.”

Daniel went on by saying: “The Plan B option may very well be a viable option, but Plan A is still a very strong possibility for those shop owners who can make the transition to compliance in the short term and help with the overall fight against the regulations.  We may have had the ability to help customers to our fullest extent, but cutting our loses this early in the game is doing nothing but showing the FDA that they have won. While the American market may be subject to the strict ruling, there are other customers around the globe who are more than willing to pay for your products and will be beyond the 2018 date of the vaping apocalypse.” — Daniel Hall, GuideToVaping

packing upThere are some reeking the benefits of store owners packing up and leaving the vaping space so quickly.  In a private conversation during our attendance of The Vape Exhibit by ECC in Richmond, Virginia this year, there was a rather large brand owner that shared with me that he’s sad that many are leaving the industry, but he plans to be one of the very few brands that are eager to keep their feet on the playing field — “businesses we know and love will depart, but at the same time the few that stuck in their will gain those customers”.  I had the chance to speak with another brand owner in a recent private conversation and he’s shared that ever since the FDA’s deeming regulations became active, that his sales have done nothing but increase.  The point here is, don’t give up so quickly, there are still active vapers all around the world that can and still want to become your next loyal customer.

Steve Mac, someone known throughout the vaping industry as the Co-Owner and Co-Founder of ECC (Electronic Cigarette Convention) & VPX (The Vape Exhibit), also happens to be the owner of the Ecig Advertising Group — a digital advertising company built to serve the vaping industry.  Steve has taken the time to share some of his expertise and knowledge on the topic at hand:

“With the market freeze now in effect since August 8th, we are advising brands to increase their advertising efforts to gain more market share since no more new products can be introduced to the market. The market freeze means less competition now, compared to the days in our recent past where we saw new products, new juice lines, new flavors, and new companies, pop up every day. With the available products lineup now settled, things have stabilized and individual vapor products can now have a longer life span which gives more opportunities for companies to invest in long-term promotion of those products.”

Blake Brown
Blake Brown

Blake is the owner and creator of the Guide To Vaping blog. He has expressed his passion for the vaping industry through his deeply rooted and highly informative content. Being a writer and content provider for the vaping industry for year's, Blake has also gained experience from working with multiple blogs and well respected companies.

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