2. The News & Facebook
Every morning when they turn on the news or turn to their Facebook feed they see stories about how dangerous vaping is.
- Vaping is the new smoking.
- Teenagers are turning to vaping en mass.
- Vaping is a gateway to methamphetamine use.
- Vaping contains more harmful chemicals than cigarettes.
Why would anyone want to allow an industry to survive when claims like this are made everyday. Their trusted sources of information are feeding them these stories — everything else they tell them is the truth in their minds, so why would they question any of this. Nobody bothers to check for facts anymore. They’ll instead base their opinions on the headline, and it sets in their minds like stone. There is nothing you can say that will sway them from what they seen on the Internet.
Every junk science report or bogus news story that is published about our industry and even our community, creates irreparable damage in the mind of the reader. Even though, an hour later we can post articles and studies that debunk the initial story, unfortunately it is already too late.
The only thing that person will remember in 3 years is that they read that little Johnny was using the vapor to inject marijuana’s.
